Highviz Research

Field notes on what actually drives engagement

Original benchmarks, playbooks and a free engagement rate tool, from the team reading the signals inside every post and reel.

Data studies

Flagship report Updated August 2026

Instagram Reels Report 2026

The median Instagram reel gets 344 views. Benchmarks from 346 reels across 108 accounts, broken down by views, watch time and like-to-view ratio.

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Data study

How Long Should Instagram Reels Be? Data From 346 Reels

The Instagram reels with the most engagement per view run 15 to 30 seconds, while the shortest reels get watched most completely. Here is the length data from 346 reels.

Jul 21 · 6 min

Data study

Instagram Engagement Rate Benchmarks 2026: Data From 160 Real Accounts

Median Instagram engagement rate by reach is 12.3% across 160 real accounts, with benchmarks by account type, posting volume and format.

Jul 20 · 7 min

From the Highviz notebook

A closer look at what works

Research, practical ideas and what we are learning about Instagram performance.

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